Blue is the new green

In a recent news release JWT, the large US advertising agency, predicted blue will become the new green in 2008.

Climate change has quickly become the driver of environmentalism 2.0, and people worldwide understand that climate is all about the seas and the sky—both blue. Watch for “green” to become a subset of “blue,” which is coming to denote the much larger emerging spirit of good-citizen ethics.

Looks like I got lucky when I chose blue and green as the colours for this web site 🙂

Source: JWT via AutoblogGreen


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