Ethanol blended fuel goes on sale in New Zealand

Gull Petroleum announced today the launch of its new Gull Force 10 biofuel in New Zealand on 01 Aug 2007. This is the first time a biofuel for everyday transport use has been made commercially available to Kiwi motorists.

Gull’s Force 10 biofuel is a blend of premium gasoline and 10 percent bioethanol. The ethanol is
supplied by leading dairy producer Fonterra. The General Manager of Gull New Zealand, Dave Bodger, sees Gull setting the pace for the market in New Zealand and showing its commitment to Kiwi motorists, sustainability and a cleaner environment.

The launch of Gull Force 10 comes significantly ahead of the mandatory biofuel sales targets set by the Government for April 2008. This is another example of Gull responding to public demands for better choice in the New Zealand retail fuel sector.

The Gull Force 10 blend will be included in the Gull / Foodtown, Countdown and Woolworth’s grocery fuel discount programme. Gull will introduce Gull Force 10 to three of its New Zealand sites and is looking to extend the product offering to most of its 30 sites over time. The three sites where Gull Force 10 is initially being introduced are; Greville Road Albany; New North Road Kingsland and Rosscommon Road, Wiri.

Fonterra will supply Gull with the ethanol for the Gull Force 10 which is sourced from whey, a natural by-product of the New Zealand dairy industry.

Four of New Zealand’s major vehicle manufacturers, Honda, Ford, Volkswagen and General Motors / Holden all offered their congratulations and support to Gull for building a sustainable environment for motorists with the introduction of Gull Force 10 by supplying their cars for the official ‘first pour’.

Source: Gull Petroleum via


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